Michele Sayre: MY TOP TEN WRITING GUIDELINES

I don’t believe in writing ‘rules’ because there aren’t any. There are NO laws governing writing because even ‘rules’ on grammar and usage keep changing over time. What doesn’t change is the infinite variations on the writing process based on individual writers and their need to communicate with the written word.

But if I have to impart any advice to writers it would be the following:

1) Don’t write to perfection. There will be a few but very rare times when something comes out the first time and doesn’t require any significant editing. Most of the time, your writing will require multiple rounds of editing to make it work well.

2) Remember, you can always revise later. As one of my all-time favorite authors Nora Roberts once said, “You can’t revise a blank page.” Get it down first so you can revise and edit. Because revisions and edits are a fact-of-life with writing.

3) Edit and revise but don’t beat the crap out of yourself in the process. I know so many writers who write and edit while beating themselves up at the same time. Yes, there are times when you’ll read something and not have any idea what you were trying to say. But unless you were writing drunk, high, or seriously messed-up, cut yourself some slack.

4) Try to understand that writing is purely subjective. What one person likes someone else won’t. Accept that as a fact of life and try to figure out what it is that works, or doesn’t work for you.

5) Writing days can be up and down. Some days the words will flow out of you like a water tap turned on full. And sometimes it will be a trickle. And some days the tap will be dry. Yes, you can push yourself but if the writing isn’t flowing, you might need to take a step back to try and figure out why.

6) Don’t adhere to absolutes with writing. For some writers, adverbs don’t work at all and for some writers they’re good friends that can be very useful. Personally, I don’t have a problem with adverbs though I do make sure they serve a purpose and aren’t just marshmallow fluff.

7) Don’t compare yourself to other writers. You’ll always fall short sooner or later and then you’ll feel bad and probably not be able to write. I believe every writer has to figure things out for themselves and you have to do what’s best for you.

8) Read your work out loud to yourself. I believe in this because when you read something out loud not only do you hear the rhythm of your words, you’ll also catch a lot of mistakes, too.

9) Know that with writing, like anything else you do in life, you will get better over time if you keep at it. Because if you keep learning, you’ll push yourself to go further and deeper and your writing will get better because of that.

10) Don’t let Fear stop you from writing. This is advice I really need to take myself but knowing that I’ve retreated from my writing because of Fear is the first step in moving away from it. Don’t let the bullies and jerks of this world ruin writing for you, and don’t give them any power over you.

Good luck with your writing.

Authors Words: Stan Lee

QUOTES: “As far as I’m concerned, a really great comic-book story is every bit as creative and important as a great story done in any other form of the media.”—Stan Lee

Stan Lee Biography

Television Producer, Producer, Author, Editor, Publisher (1922–2018)

Stan Lee was a revered comic-book creator who co-launched superheroes like the Fantastic Four, Spider-Man, Doctor Strange and the X-Men for Marvel Comics.

Born in New York City on December 28, 1922, Stan Lee went on to work for the company that would eventually become Marvel Comics. With artist Jack Kirby, Lee launched the superhero team the Fantastic Four in 1961, and was soon responsible for creating popular characters like Spider-Man, the X-Men, the Hulk and Thor. Lee later worked in a number of comic-related business and multimedia ventures.

Early Life and Career

Stanley Martin Lieber was born on December 28, 1922, in New York City to Romanian immigrants Celia and Jack Lieber. With part of his childhood spent during the Great Depression, Lieber and his younger brother, Larry, watched his parents struggle to make ends meet for the family.

Lieber, who later shortened his name to “Lee” as a writer, went on to be hired as an office assistant at Timely Comics in 1939 and became an interim editor for the company in the early 1940s. Lee also served domestically in the Army during World War II, working as a writer and illustrator.

Co-creating the Fantastic Four

In the early ’60s, Lee was called upon by his boss to create a series for Marvel Comics(Timely’s new name) that could compete with rival DC Comics’ hit title Justice League of America. Citing writing influences like Sir Arthur Conan Doyle and Jules Verne, and following the encouragement of his wife, Joan, Lee did away with some of the usual superhero conventions. Hence, with artist and co-creator Jack Kirby, the Fantastic Four was born in 1961. 

Hulk, Spider-Man and More Join Marvel’s Lineup

Following the success of the Fantastic Four, a slew of new characters soon sprung from Lee and his Marvel cohorts, including the Hulk, Spider-Man, Doctor Strange, Daredevil and the X-Men.

Lee was particularly known for his dynamism with copy and for imbuing his characters with a sense of humanity, tackling real-world issues like bigotry and drug use, which would influence comics for decades. An outgoing, humorous showman, he also developed a number of slogans as part of his shtick, including a Latin-derived call to rise, “Excelsior!”  

Marvel Comics became a highly popular franchise, and Stan Lee was promoted to editorial director and publisher in 1972. He later moved to the West Coast to be involved in Marvel’s film ventures and eventually became chairman emeritus.

Shepherding the Rise of a Blockbuster Industry

Lee has become involved in a variety of multimedia projects while also serving as an ambassador for Marvel, even though he has filed lawsuits against the company and been the subject of debate over appropriate compensation for comic creators. The writer has seen Marvel develop into an entity that has inspired blockbuster film entertainment like the Iron Man, X-MenThor and The Avengers franchises.

Lee started intellectual-property company POW! Entertainment in 2001 and the following year published his autobiography, Excelsior! The Amazing Life of Stan Lee. Later in the decade he received a Medal of Arts honor from President George W. Bush and launched the History Channel show Stan Lee’s Superhumans, a series that looked at people with remarkable skills and abilities.

2012 saw more new ventures. Lee co-wrote a graphic novel, Romeo and Juliet: The War, which landed on The New York Times‘ best-seller list and launched a YouTube channel, Stan Lee’s World of Heroes, which features comic, comedy and sci-fi content. At the end of the year, the ever-active Lee turned 90.

Later Health Problems, Legal Battles & Death

Lee endured the loss of his wife of nearly 70 years, Joan, in July 2017. He then gave fans a scare when he checked into a hospital for an irregular heartbeat and shortness of breath the following January. However, the comic book titan was discharged shortly afterward, and announced he was ready to resume a full schedule with the latest Marvel feature, Black Panther, soon to be released. 

Although things seemed to be humming along nicely for Lee and the Marvel universe, an April 2018 feature in The Hollywood Reporter painted a far different story. According to the publication, Lee’s daughter J.C. and other insiders were engaged in a battle over care of the 95-year-old and the future of his estate, the sides pitting Lee against one another and inducing him to dismiss formerly trusted associates. The piece also described J.C.’s tempestuous relationship with Lee, including an incident in which she physically assaulted both of her elderly parents.  

Resources:

Lee died on November 12, 2018 in Los Angeles, California.

https://www.biography.com/people/stan-lee-21101093

Adam J. Johnson: Benefits of Indie Publishing: Part Two

Part Two

When you think of indie publishing or self-publishing, what’s usually the first thing that comes to mind? You usually think—not quite as professional, right? Maybe not as much earning potential? Well, I’m glad you stopped in because we are going to break these misconceptions today! One thing that traditional publishing does have the advantage of is that it is a bit easier to become nationally recognized through a traditional publishing house, but we will cover that in Part Three of this series.

Issue One: I won’t be taken seriously as a self-published author.

This is something that many indie authors fear. We struggle with it and convince ourselves that we need to keep sending manuscripts to big publishing houses so we aren’t “settling” for indie publishers. Well, let’s talk about that for a minute.

Self-publishing is quickly moving to the foreground for a lot of reasons. There are some who will say that a self-published author isn’t a professional writer. The main reason for that is they don’t gain the preconceived success that comes with traditional publishing. But that’s all it is—perception. There are writers with book deals who are just scraping by, and there are self-published writers who are raking in upwards of forty thousand a month. I don’t know about you, but I would call that success! It all lies in your perception and the work you are willing to put in. If you don’t see yourself as a professional writer (even if you have a day job), then you won’t put in the work of a professional writer. Ultimately, if you want to be taken seriously as a writer, then you need to take yourself seriously and work hard at honing your craft and producing your best work! Which brings us to the advantages of indie publishing.

Issue Two: There’s not as much earning potential.

This is so far from the truth it hurts! The reason this is a popular notion is because of the instant accreditation you can get through a traditional publishing house. Publications and critics will see traditional publishing as a sign of quality because the work comes from a credible source. So you will have initial purchase orders, but as we covered in part one, purchase orders don’t necessarily translate into sales. Let’s look at how indie royalties work.

There are two ways you can go—completely self-published where you handle every aspect of creation, publishing, and marketing, or there are indie publishers who pick up some of the legwork. We will delve into the differences between the two in the next part of this series. Either way you go, the royalties end up pretty similar. Amazon royalties can vary depending on where and how you are publishing.

Through KDP (Kindle Direct Publishing), you can sell print books. After their cut is taken out for printing costs and a little to wet their beak, you are left with around 23-35% profit. Which isn’t bad when you consider that you won’t have an agent taking 15% of your profit from sales.

For ebooks through KDP, as long as you are priced between $2.99 and $10, you will profit a whopping 70% of your sales—something you will never see from a traditional publisher. With population growth and the widespread use of the internet and social media, that leaves you with literally billions of people that you can potentially reach. That’s easier said than done, though. That is why it is of the utmost importance that you build your marketing skills and practice them daily!

With an indie publishing company, you will, on average, keep a flat rate of your profits, and it can vary from 40%–60% of your sales. You also get the benefit of purchasing physical copies of your own book at cost, not retail price. So, with that being the case, say you decide to sell your book at $5 a piece. With 60% profit, you will make $3 per book sold. Meaning you will only need to sell 333,333 copies of your book to make a million dollars. I say only, but we all know that isn’t easy, either. However, it’s a lot better than the 1.3 million copies you would need to sell to make a million with a traditional publisher.

Other Benefits

Some benefits that I didn’t cover are that when you completely self-publish, you retain all of your rights and are free to do what you want with your work. This could come in handy in a lot of scenarios. Also, the rate of publication is exponentially quicker. You can have your book on the market in a very short time after the final edits are complete. As you can see, there are many benefits to self-publishing—it just takes a little more work than traditional publishing. So, if you are willing to put in the work, then you will be poised to reap the benefits!

Thank you for reading, and stay inspired! Stay tuned for Part Three in our Benefits of Indie Publishing.

Writers Unite! Tips on Writing: Grammar

WT- Improve Grammar

Adam J. Johnson: Benefits of Indie Publishing Part One – Traditional Publishing

 

Part 1: Traditional Publishing

  Many of us dream of getting that acceptance letter from one of the big publishing houses. We wait by the mailbox or constantly check our email in a child-like fervor, hoping to see “Congratulations” come through. We think that once we get that acceptance, life is set, we’ve made it, and we are now successful authors, right? Well, that couldn’t be further from the truth. There are so many hoops to jump through with traditional publishing, and for a brand-new author without an agent, you will almost certainly get the short end of a short stick. There are a few exceptions to the rules—those like J.K. Rowling, who found massive success with her first series, but that is a rare case. Yes, we all want to hit that goal, but we need to plan for reality and write like we’ve got that success waiting for us. Let’s look at some of the drawbacks of traditional publishing. 

Royalties  

Royalties vary greatly for traditional publishing contracts. They can be from as little as 3% to as much as 15%. It would be exceedingly rare to get anything more than 15%. They have overhead costs, binding costs, and distributing costs that drive your earning potential way down. For a new author, you will probably get between 3-5% royalties. If you got the high end at 5% and your book sold for $15 per copy, that means you would make $0.75 per book sold. At that rate, you would have to sell 1.3 million copies of your book to make a million dollars. Sounds doable, right? What they don’t tell you is that the big publishing houses don’t really do much marketing for you—that is still mostly up to you. If you want to get the best deals and have someone set up events for you, you have to hire an agent before even getting signed with a publishing house. Your agent will go to bat for you negotiating your publishing contract and could get you a slightly higher percentage. They will set up events for you and get you different speaking gigs, but their focus isn’t even marketing, so that’s still up to you. Not to mention the high cost that comes with having an agent. They are an invaluable resource, but most authors can’t afford one before signing with a big publishing house, so most of us lose out when entering into new contracts with publishing houses. The advantage that traditional publishing gives you is that they will get you into many of the bigger-name retail stores. However, even though they get your book in front of those buyers, that doesn’t guarantee a sale. Most bookstores and retail outlets will place an order for your book through the publisher, but they usually require that they retain the right to return unsold books to the distributor. This is damaging to your royalties and this is how.  

The bookstore puts an order in for your book and the publisher sends it to them through their distributor. Even though there is technically a purchase for your book, the publisher holds payment until they are certain of how many copies were actually sold. This process could take months. So, if the bookstore purchased 5,000 copies of your book and only 1,000 copies sold over the course of six months, then the bookstore sends back the other 4,000 copies. Once the publisher receives the unsold copies, they will release payment for only the 1,000 copies sold despite the large order that was originally placed.  

Book Advance 

 

Now, for people who have money already or are already somewhat successful authors, the book advance is great! However, for new authors and people without much money, it can be damaging. Here comes the tricky part regarding if the publisher had paid you an advance on your book, which they do a lot of the time. Say that 1,000 copies were the first copies of your book sold. It took six months to sell through them plus the time it took for the distributor to receive them and verify that they are there. Now, the publisher recoups their money from the advance before you even get to see a royalty payment. So If those copies that you sold don’t cover the advance, now you’ve waited around seven months and won’t receive any royalty payments because your advance wasn’t covered. So you can see how purchase orders from a bookstore don’t necessarily translate into sales. This is where marketing comes in. Most of the time, the big publishing houses won’t put much, if any, money into marketing your work unless you are an established author with a good following. So you are still left to market your book with your own resources and you are taking such a small percentage of the profits for your own work!  

So sure, traditional publishing does seem like a glorious pursuit, and sometimes it can be! The reality of it is—it’s not as glamorous as you would think and is actually somewhat unfair to the author who puts in a large majority of the work to get a small fraction of the rewards.

Stay tuned for part two of this series where we will dive into the reality of indie publishing and the benefits we can reap from it.

Words Of Ernest Hemingway

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Nobel Prize winner Ernest Hemingway is seen as one of the great American 20th century novelists, and is known for works like ‘A Farewell to Arms’ and ‘The Old Man and the Sea.’
Born on July 21, 1899, in Cicero (now in Oak Park), Illinois, Ernest Hemingway served in World War I and worked in journalism before publishing his story collection In Our Time. He was renowned for novels like The Sun Also RisesA Farewell to ArmsFor Whom the Bell Tolls, and The Old Man and the Sea, which won the 1953 Pulitzer. In 1954, Hemingway won the Nobel Prize. He committed suicide on July 2, 1961, in Ketchum, Idaho.

Hemingway left behind an impressive body of work and an iconic style that still influences writers today. His personality and constant pursuit of adventure loomed almost as large as his creative talent.

When asked by George Plimpton about the function of his art, Hemingway proved once again to be a master of the “one true sentence”: “From things that have happened and from things as they exist and from all things that you know and all those you cannot know, you make something through your invention that is not a representation but a whole new thing truer than anything true and alive, and you make it alive, and if you make it well enough, you give it immortality.”

In August 2018, a 62-year-old short story by Hemingway, “A Room on the Garden Side,” was published for the first time in The Strand Magazine. Set in Paris shortly after the liberation of the city from Nazi forces in 1944, the story was one of five composed by the writer in 1956 about his World War II experiences. It became the second story from the series to earn posthumous publication, following “Black Ass at the Crossroads.”

 

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Resources:

Image: https://medium.com/@Reedsy/30-inspiring-writing-quotes-from-famous-authors-ca601bfa5915

https://www.biography.com/people/ernest-hemingway-9334498

NaNoWriMo Survival Guide- How To Write a Novel in a Month

 

WRITING WRITING A NOVEL

NaNoWriMo Survival Guide- How To Write a Novel in a Month

If you have any doubts about signing up for NaNoWriMo, let’s squash them today, with my NaNoWriMo survival guide. Here a few tips and tricks for how to write a novel in a month.

It’s November! And for us writers that means it’s time to draft an entire novel at breakneck speed. Is the end result always great? Hell nah, it’s about as draft as a draft can be. But is it fun, productive, and an epic way to tell yourself the story that’s brewing in your mind? You can bet your arse it is! If you have any doubts about signing up for NaNoWriMo, let’s squash them today, with my NaNoWriMo survival guide. Here a few tips and tricks for how to write a novel in a month.

Just Tell The Story

Encouraging NaNoWriMo survival guide badge, to help readers learn how to write a novel in a monthNaNoWriMo is all about challenging yourself to get your story down on paper (or screen) as fast as possible. Unburden those epic characters from your mind, and bring them to life through words. It’s about breaking the barrier of the dreaded novel, getting the hardest part (finishing) out of the way, so it has no power left over you. 50000 words sounds intimidating, but its not a hell of a lot when you think about it. You’ve got a main character, a couple of side characters, an antagonist, a plot to unfold, multiple character arcs, all drawing to a final showdown. You’ve got this. You’ll hit 50k in no time.

The First Draft is For you

In Stephen King’s ‘On Writing,’ he talks about how you write the first draft with the door closed. It’s for you, and only you. The first draft is like a foundation, upon which you build your novel. You’re effectively telling yourself the story, with the intention to polish it up, catch plot holes, weave in a theme or moral, and all that other pretty stuff, throughout your second draft. So don’t sweat the small stuff. Start writing your story, and let the characters pull you through to the end. The hardest part of this novel writing mumbo-jumbo is telling the damn story, so rush it down! There’s time for making it cohesive, polished, and epic after.

Let’s Do The Math

NaNoWriMo Survival Guide- Keep Calm and Write OnIt’s time to pull out the calculator folks, let’s dissect this baby and crunch some numbers. There are thirty days in November, that means, if we want to set ourselves a daily word count to achieve the goal, all we have to do is divide 50k by 30.

Run it through your calculator and you get 1,666.666 words per day. (Here we can see how the devil created this challenge and put his unique stamp on it.) So if you intend on writing every day of November, shoot for 1700 words per day. Simple.

But let’s be real here, are you really going to write every day? It’s unlikely. Whether you have work commitments, kids, blogs and social media to keep up with, or murders to go cover up, you’re gonna need some breathing room to deal with your personal shit. So let’s assume we can stick to a target of writing for twenty days out of the month.

50k divided by 20 is 2500

Now, 2500 words per day may seem a lot to some of you, but remember, that’s only twenty dedicated days to your NaNoWriMo challenge. While you’re pushing to write a novel in a month, it is only a draft. 2500 words of draft isn’t all that hard to get down once you get flowing, especially if you are following some kind of plot or structure. The trick is to write write write. Don’t keep checking your word count. Set an hour of dedicated, uninterrupted time, then check. If you’re done, then you’re done. If not, shoot for another hour, and go over if you can! You may save yourself another day of writing, or end up with an epic!

Remember Your ‘Why’

It’s easy to get caught up in the pressure and the challenge aspect of it all. Such demands can be stilling for writers and creatives. But try to remember your ‘why’ for taking up with NaNoWriMo. It’s not to win, It’s not to show off, and it’s not to write the most amazing novel that’s ever been written. It’s to tell yourself a full, complete story, and to break through that ‘novel completion’ boundary before it ever gets ahold of us. It’s a creative exercise to show us what is capable, with a little determination and consistency.

Exercises like this are great for an individual’s psyche. To have a positive end result at the end of a periodical commitment, reminds us that gratification and success takes time and effort. We are often disappointed and sunk into ‘lows’ due to our minds being wired to instant gratification in the modern world. Getting fifty thousand (or even twenty thousand) words down throughout a set period of time, where you are pouring in your heart and soul, rewires the part of the brain that expects everything in the now.

Look, we all have different reasons for doing things, but storytelling is an art in and of itself. It’s a beautiful element of human nature that we could scarcely live without. It’s been here from the beginning of time, and it’ll be here ‘til the end. Let’s not get lost in the intricacies of it all. Just tell the story, build the characters and setting, and enjoy the process. You’re a story teller by nature. Bravo! Now go do your ‘thang. Come back to this NaNoWriMo survival guide whenever you need a little nudge in the right direction.

Plotting Tools

Save The Cat Writes a Novel- Click to purchaseClick to purchase from amazon.com

I’m personally not a plotter. My work is pretty much exclusively character driven, and a plot tends to still me and crush my creative flow. That said, for a challenge like this, it helps to have at least a timeline of events you’d like to happen, so that you can easily work from one to the next without too much difficulty. You can always go off track and your characters can still surprise you, but the briefest of brief outlines offer a little guidance when you may be lost. Equally, if you don’t fancy writing at the point you’re at, you can jump ahead and write a scene that strikes your fancy. Win/win. It’s all words!

If you’d like a real structured plot to guide you, I personally recommend looking up the snowflake method. For everyone else, it’s worth checking out Save The Cat Writes a Novel. Even for us non-plotters, this book is novel-writing gold. It provides a guide filled with beats and moments for within your story, without tacking a rigid structure around everything. Do yourself a favour writers, and pick up your copy today. It really will help turn your novels from good, to great.

Amazon US | Amazon UK

(This is an affiliate link. I only provide links to products that I have personally used, bought, and love. I will never endorse a product I have no experience with purely for monetary gain.)

NaNoWriMo Survival Kit

All this aside, there are a few things we’re gonna need throughout November to keep us sane and on track. Us writers are a picky bunch, and we need a variety of items in order to complete our work. Below I’ve compiled a list of handy items to have on or around your desk at all times, and cues on how to use them.

  • A pad of Paper- for doodling on and scratching out notes.
  • A variety of pens- for even more epic doodles.
  • Tea & Coffee- because caffeine.
  • Coloured pencils or markers- to colour our doodles and highlight stuff.
  • A cat or other stroke-worthy cutie- because we’re writers. We’re lonely.
  • Alcohol (if of drinking age)- this helps…
  • Slippers and a Dressing Gown- comfort is key.
  • A chair cushion- once again, comfort is key.
  • A cuddly blanket- to hide from the screen when we’re stuck.
  • A teddy bear- to cuddle when times get hard. And to talk to…
  • An altar to the creative Gods- complete with candles, incense, frog eyes and snake skin, and blood for ritual sacrifice.

That should just about cover everything. Of course, bring yourself, your laptop, and your charger, and be sure to disconnect all your devices from the internet. We don’t need any distractions!

Well, that just about brings us to the conclusion of our NaNoWriMo survival guide! Doesn’t sound that hard, right? Seriously, as long as you set yourself a daily goal, and commit yourself to completing the challenge, you will succeed. It starts and ends with you. You can implement the above advice to streamline your experience, but ultimately it comes down to your dedication to getting your novel down on paper. You know you can do it, I know you can do it, so go do it! And if anyone asks you how to write a novel in a month, send them this way!

Share this post with your friends and writing groups, to help them achieve success in this amazing challenge right alongside you! And if you’d like to stay up to date with my NaNo activities and connect with me personally, head over to my Facebook. I’ll be posting daily NaNo tips and inspiration.

https://gdholdaway.com/2018/11/02/how-to-write-a-novel-in-a-month/

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Gary D. Holdaway from the Facebook group Fiction Writers Global has graciously shared this great article on how to survive NaNoWriMo! Read now for how to be successful as you write a novel in a month!

https://gdholdaway.com/2018/11/02/how-to-write-a-novel-in-a-month/

Also, check out Gary’s FB site: https://www.facebook.com/groups/490323944710900/

Good luck with NaNo!!!

Me? Market My Book? Part Two:  Prepare for Launch

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Part Two:  Prepare for Launch

 It is never too early to prepare to publish your book. When your muse taps you on the shoulder and suggests that it is time to write, you should begin to create the tools that you need to market yourself and your writing.

Publishers and agents prefer to deal with an author who has a strong presence on the web or other marketing venues. If you are planning on self-publishing, those marketing outlets will be crucial to connecting with buyers for your book.

In this era of social media, there are numerous avenues open to make vital connections to potential readers. Novice writers are often unknown entities within the literary world. Unless you have acquired a public persona in a career field or some other endeavor, your social media reach may only be your family and immediate friends. You need more.

In this article we will discuss those pathways in general, addressing each of these social media platforms in greater detail in later articles.

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Blog/Website

Having a blog or website is akin to having a home address on the internet. This is where you, your thoughts, your work, and links to your sales platform and media appearances reside. Blogs at one time were highly necessary in the competitive world of traditional publishing. Agents and publishers only took blogs with a high number of followers seriously. Years ago I read a statement by an agent who declared unless an author had a minimum of 10,000 followers, she didn’t bother with reading their submission. The opening of self-publishing has reduced that need, and while a following is still essential for all authors to be successful, a huge following is not as critical.

This is the internet presence you should start as soon as you consider writing. It takes quite a while to build followers as well as establish your presence on the web.

Facebook

Well, it is Facebook. Love it or hate it, this social platform is imperative to establishing yourself as a writer. Not necessarily for your credibility, and it can help there, but for name recognition.

The largest social media group in the world, Facebook gives you a global presence. You should as an author establish an author page, join not only writing groups but in some cases, depending on the genre you write in, there are pages/groups for the readers of that genre, and post—often.

While not every post is going to be read by everyone, Facebook can be a valuable tool for a writer. The key is to be active.

Twitter

Twitter is unique.  You can follow anyone or any group you choose at will, and they may or may not follow you back. With the incredible number of accounts on Twitter, finding like-minded Tweeters is not difficult. Twitter recommends accounts with similar interest.

The key here is Tweet, Tweet, Tweet. It is how you gain followers and retweets, which increases your exposure. Not sure what to tweet about, tweet about everything related to your writing or interest in writing and reading. Tweet out links to your blog posts, short excerpts from your work, where your next book signing is, something about your favorite author.

Instagram

This social networking app (owned by Facebook) allows you to post images and videos from a smartphone. Gaining in popularity by the second, many ‘experts’ think Instagram is overtaking Twitter. It is indeed quicker to send a photo or video, but it can also be used to post quotes from your writing. If you have access to programs such as Gimp or Photoshop or can add simple text to an image, you can display an image and promote your work.  The key to Instagram is to be repetitive and, as with Twitter, post, post, post.

Tumblr

Tumblr remains a bit of an enigma. There are conflicting opinions of this site, but those who love it, love it a lot. The site is a bit like Facebook and a personal blog in that you can post links to articles, images, videos, gifs, and quotes, etc. It offers you a simpler version of a blog site.

YouTube

That YouTube is popular is a given. I doubt a day goes by without any of us viewing at least one video on YouTube. There is a growing sense that the video medium will soon be the most valuable outlet for promotion.  Having your own YouTube channel allows you to post book trailers, which are now becoming a favorite promotional tool, read quotes from your novels either using video or audio only and, as we discussed, drive traffic to your main platform, your website/blog.

Google+

Google+ is a Facebook-style social community. There are pros and cons to this site due to the forced interaction it requires for all of the Google platforms. However, there are some excellent writing groups there, but while it has many users, it is not utilized as much by the members. That said, Google is trying to improve the site and if you have a blog, posting your blog posts, etc. into a Google+ community can be accomplished with a click of the mouse.

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These social media sites can be used to promote your brand from the moment you begin to write. After publication, the work you have done to put these tools into place will be invaluable to you. The consensus is that it is never too early to begin to present yourself to your reader.

We will be addressing these platforms in greater depth and other avenues available to you to promote your writing in future articles. In the meantime, start setting up those profiles and keep writing!

 

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