As you know, over the last three years Writers Unite! has grown into one of the largest closed writing groups on Facebook. What many of you may not know since you haven’t been with us the entire three years is that we had a pivotal moment that spurred our growth.
When now admin Paul Reeves joined Writers Unite!, he reached out to us about appearing on his radio program out of Detroit. I was chosen to be the voice of WU! for the interview, and on July 11, 2016, I had my first interview on Dr. Paul’s Family Talk.
Membership was at 6,600 that day. We began to see an uptick in member requests immediately and had added a thousand or more new members by the time I appeared the second time on the show in August 2016. Again, we saw the numbers begin to rise. Shortly after that, Facebook started to advertise us aggressively. As a fast-growing group, their algorithms picked up the increases and began to market us.
Our growth is indicative of what marketing can do. We did nothing different to promote WU! at that time other than appearing on Paul’s show. While not all our growth is attributed to his show directly, some has been by word of mouth, our appearance there was the catalyst that allowed us to grow.
Learn a lesson from this. Marketing matters. Do not shy away from doing interviews, go on the radio, do print interviews, do a book signing anywhere you can, send those emails blasts. It can work if you keep trying.
Over the last two years, Paul, through his radio program and his desire to contribute to Writers Unite! as an admin has helped us sustain this growth by providing a platform for authors to tell their story. WU! continues to appear on the show to offer writing information and many of the authors Paul has interviewed have become active members of the group.
We are grateful to Paul for his contributions to the group. Together, the WU! admin team is striving to offer media exposure, through Dr. Paul’s Family Talk and the anthology series for our members.
Without question, thanks above all to the members for being with us. You are what makes WU! successful!
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Below is a link to the first interview, WU! did on Dr. Paul’s Family Talk. Then on terrestrial radio in Detroit. The show is now broadcast live on Impact Radio USA. http://www.impactradiousa.com/
Writers Unite! on Dr. Paul’s Family Talk July 11, 2016
CLICK NOW to listen: http://pwr.podomatic.com/entry/2016-07-11T18_28_12-07_00
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