How do you get your story to the publisher and impress them to read it?
Yes, the question said, impress them. Shouldn’t your story alone be the deciding factor? Well, yes, that is the deciding factor for whether it should be included in their publication, but, they are receiving so many submissions, you must impress them to take their time to read yours over someone else’s. That can be done several ways with the submission letter, an author bio (biography), or just by properly jumping through all the submission hoops established by the publisher. This last could possibly include a restriction of who may submit: first-time, female authors from Canada with red hair. Yeah, that last part is an exaggeration, but you get the idea.
Submission letters are probably the most important part of the process; remember, you only get one chance to make a first impression. Publishing, on any level, is first and foremost a business, and the personnel involved in content selection should be respected as professional business men/women. Your letter (email) should be business like, date at the top, name, business, address, and who it is being sent to above the Dear XXX. Yes, I know we are doing this electronically, so this information will already be on the email heading, BUT making the extra effort will catch the eye of the reader and give you a better chance of moving on in the process. If you don’t know who will be reading this in order to put their name or exactly where this internet site originates, no problem. Using our example you want:
Notice it says “Madam/Sir”; this is politically correct as well as professional and when in doubt, alphabetize.
The first sentence of your first paragraph should NOT be a question; no What if or Did you ever… Your first sentence must be a strong statement about your story that will entice the reader to continue reading to see if you validate your point. Example:
The relationships we have when we are children are meaningful and help to shape the adults we will become. None of these is more meaningful than the relationship we have with our beloved pets.
The reader cannot argue with this statement and in fact, if he/she wants to find out why you feel this way, he/she needs to keep reading your letter. This is a good place to practice your elevator pitch. The elevator pitch is a synopsis of your story that you have prepared to present just in case you ever find yourself on an elevator with the person who can make the decision about your story. You can either ride up in silence or you can make conversation with a captive audience. Your pitch must be short and to the point, while remaining interesting, because you only have the time between the doors closing and opening to speak.
Continue your letter by telling how your original story, (insert name), goes on to explain/explore/entertain (whatever) your first statement. Be sure to include the word count, rounded up to the next fiftieth; this is usually a requirement of the publisher that it be mentioned in the body of the letter, and/or maybe in the subject line of the email itself. If your work has been published before, be sure to mention it here and cite the publication. Notice in the example below that I have also included a comment about a pen name. This is not necessary if you submit it under your regular name, but should be mentioned if you don’t.
Attached is Conversations with Bingo, an original short story written under my pen name, Somebody Else. It is about 2,100 words long. The story tells of the ten-year relationship between a boy and his beloved dog. Throughout good times and bad, his faithful companion was always there as his sounding wall to hear comments about his hopes and dreams, fears and delights, and disappointments and joys.
If the publisher has requested any special requirements for submission, like the ones mentioned above, now would be a good time to list them.
I am currently an unpublished author, but I believe my story would fit well with your publication. I have resided in Toronto for six years, and am a member of the Women of Fire Hair Club (yeah, cheesy, but you get the idea).
If you have received writing awards of note, or have had work published elsewhere, make note of that, being sure to cite where your work can be found so they can look you up for comparison if need be. If in their submission guidelines they ask for a head shot, it should be mentioned here that it has been attached to the email. If they ask for an author’s bio, you can mention that it is either attached as well or may be found below the signature line on this email.
Author head shots are used by the publisher for identification and promotion purposes. You do not have to run to a professional photographer for just one photograph—yet. This picture should be clear, sharp, and a good representation of your personality. It should be submitted in JPEG format for ease of duplication. Eventually you may want to get that studio shot for the back cover of your novel, but that is way down the road. If the publisher does not require a head shot in their submission guide, you can always just mention that one is available upon request in the body of the letter.
Your author’s bio should be written in third-person narrative. It can be difficult to speak of yourself as someone else, but think of what you would want a trusted friend to write. It should be no more than 100 words as a courtesy to the publisher. It can speak about your background, your family, your interest in writing, and maybe address something about your personality. If you are an established author, here is where you mention that and any awards you might have received. This blurb, like the head shots, will be used by the publisher as well, and should constantly be refined as your career advances and you evolve as a writer. Your first version may seem awkward when compared to your tenth, but eventually you will find the words to best represent your professional persona.
Finally, your letter should thank them for this opportunity and close with a comment about how you look forward to hearing from them and a positive comment about how they will enjoy your story. Sign it “Sincerely” (or something similar), with the name you want to be on your contract, along with all your contact information (address, phone, email, website, etc.). Let me state that again–the name you want to be on your contract! If you have a pen-name, then that should be mentioned in the body of the letter, the author’s bio, the title of the head shot JPEG file, and under your real name as:
My Real Name
(writing as Somebody Else)
If you want the contract to be issued to you under your pen-name, then that is how you should sign the letter and skip mentioning it in the body.
Part Four: Okay, am I ready to send this story to the publisher?
(November 2017 All rights reserved)