What are you looking for when you look at the publisher’s page?
Let’s stick with the children’s story theme, the publisher has a menu heading that says About which will tell you what type of magazine/journal they are and what type of story they are looking for. Unless you are already familiar with this publisher, you should read this over, as story submission takes time, so you want it to be a worthwhile investment of yours. The one you are looking at says their audience genre is YA or Young Adult, which usually means a high-school-aged audience. Don’t be discouraged, I’m sure your story, Conversations with Bingo, would be considered cute if the teen were babysitting a younger child, but I wouldn’t expect them to go out and purchase a copy for themselves.
Keep searching until you collect a list of publishers of stories for the appropriate audience. For example, you are given a list of twenty publishers, but only three meet your market type or criteria (let’s call them A1, B2, and C3). Let’s investigate those three: age appropriate, check; accepting submissions, check; genre appropriate, check; length, check. Okay, you have three possibilities, now what? This is where you dig deeper into their submission requirements/guidelines. Do they pay for stories they accept? What, you hadn’t thought about being paid for writing your story!? Don’t feel bad if that hadn’t crossed your mind OR if your intention is to make writing your sole career. Let’s work on the premise that you want to get paid for your work. Publisher A1 has a pay scale of $.06 per word (six cents) and B2’s pay scale is royalties only. Publisher C3 is a non-paying market type. Publisher A1 will pay you six cents a word for your 2,100-word story. Nice, that is a one-time upfront payment for the right to publish your story in their magazine/journal. Publisher B2 will pay you after their product has sold a few copies. This is usually an annual payment of an unspecified amount, paid equally to all the authors featured, typical of anthologies. Publishing with C3 will give you exposure but no monetary reward. This is not a bad thing–everybody has to start somewhere, and the chance to advertise that your work can be read in C3’s magazine/journal is a good thing, just not an immediately profitable one. For this example, you decide you want to be paid for your work, so good-bye C3.
Side note: Another thing to consider is the rights or ownership of the story. Some publishers will state their intention for the rights, others might wait until you are presented with a contract. I must admit I was uncomfortable at first, but this is a personal and important decision each writer must make. My advice is keep the rights, or make sure they return to you in the end.
Now what else does the publisher want? Electronic submissions, both A1 and B2 specify this mode only, but what does that mean? It means they do not want to receive a hard copy of your story. You send them anything through the postal service and they will just pitch it without even giving it a glance. There are several ways to submit a story electronically: cutting/pasting it into a box on their publisher’s website, attaching it to an electronic entry form through a submission service, or sending it as an attachment to a specified email address used just for that purpose. Some things to note about these methods: the first is the submission service. It is a good thing to register with this service, but use a passcode you can easily remember because it banks your information and saves time down the road with future submissions. Second, the cut/paste method. Be prepared to lose any formatting you might have had; spend the time to fix the paragraph spacing. Lastly, when it says an attachment to the email, be sure you present it as they specify: no PDF, .doc, .docx, or PDF. These can be deal breakers.
Already you are probably thinking this is just nit-picky stuff and you are right it is, but remember there are thousands, if not millions of writers out there competing for a spot in a publication that is only going to be accepting applications for a small amount of time, for a small amount of print space. So yes, they can afford to be picky–it weeds out many prospects, and the point of this exercise is to make you one of the select few who has a chance for consideration.
Other things the publishers will mention are Reprints, Multiple Submissions, and Simultaneous Submissions. Your eyes might be glossing over now, but don’t worry, here’s an explanation. Reprints means your work has been published elsewhere. A publisher can choose whether to accept a piece that has been featured elsewhere. You look at your work and think, “nope never been published.” But wait a minute, did you share it on a public Facebook writing page, or on a blog, or on a site like Wattpad? In the industry, these are considered previously published and therefore rejected. If you shared your story on your Facebook page under a private setting or in a closed group for review, it’s considered fresh and yet unpublished work. Multiple Submissions means you might/might not submit more than one story to this publisher during this submission period. Example would be if they are taking stories for the month of November but not again until January, then you may submit one in November but not another until January. Some say multiple submissions are accepted, but usually they will put a limit on how many. Simultaneous Submissions means you might not be able to submit your work elsewhere for consideration until it has been formally refused by this publisher. Most publishers will list how long to expect them to consider your story, and in fact, advise that you contact them if you think it has taken too long. The cons with not accepting simultaneous submissions is your story can be held captive by one publisher so long that you are missing other opportunities with others, and some have been known to take up to six months. That is your choice if you want to go that route. If a publisher does accept simultaneous submissions, it is not only polite, but standard practice to let a publisher know if it gets accepted elsewhere while under their consideration.
Side note: I set up a poll in a Facebook writing group asking if the members always adhered to this guideline; never adhered to this guideline; or did, but felt bad about it. They had only one choice to make. It was about 2:1 for adhering to the guideline and being true to one publisher at a time. Of those who responded, one-eighth admitted to having done it at least once.
So how does all this affect your decision to submit to A1 and B2 publishers? Well, this is your first, and only, work and other than your editor and friends, no one has read it. That takes care of reprints and multiple submissions, but what about simultaneous? Let’s go with A1 says yes, but B2 says no. What do you do? That will be up to you, but for this exercise, we will go with A1 from here on.
Part Three: How do you get story to the publisher and impress them to read it?
(November 2017 All rights reserved)