Hi again. I’m looking to kick off a discussion on the matter of the important people in our line of work, or calling, or whatever label suits your approach best.
They are the readers and fans.
When I first started writing I was unsure as to whether I should even aspire to having any.
Over the first few months, response to my first book was painfully slow, but I was content enough with simply having written.
Perhaps I should remind you at this point that I self-publish through Amazon Kindle and Createspace. I am no expert, so will solely talk about my feelings and end results.
I read a number of author’s forums, where I found a general wave of opinion that was against replying to reviews or in any way interacting with the readership at large, and one’s own readers in particular. It was almost as if there was some expectation of aloofness, and a general feeling of superiority amongst the authors posting their opinions on the matter.
To me, that was not only wholly strange, but also against the way I would normally approach matters so, typically, I went against the common feeling.
I decided to respond to each and every review, regardless of content or star rating, positive or negative.
Sometimes, increasingly so, my response consisted of a simple ‘Thank you for your comment’, but occasionally I entered into discussion with a reviewer. On a few occasions I rebutted wild and fanciful claims; on others I accepted criticism that was reasonably laid.
I confess, early on, I rose to a pair of trolls who were simply there to damage my ratings as much as possible.
Nowadays, I try to avoid spats.
Perhaps I was extremely fortunate that the vast majority of my reviews were good regarding the content and style, although my editing and grammar was always getting hammered.
I also decided never to get into discussion over another author’s work. Some ‘fans’ will want to compare and will seek to draw you into discussion. My simple view is that it is unhealthy to get into such matters, and I avoid them like the proverbial plague.
As part of the development of my series, I created a website and a number of Facebook groups, and slowly they started to see more and more traffic.
In the groups, more than the website, the exchanges were more conversational and relaxed, possibly because of the nature of FB itself, which encouraged more discussion on the books, as well as on peripheral matters.
It soon became apparent to me that, by engaging people already pre-disposed to enjoying my work, they would talk about their interaction and, to all intents and purposes, were spreading the word about my work.
As I said above, engaging with people is more natural to me than not, so I did not need to try and promote a good relationship between them and myself, or indeed, between each other. It is and was a natural progression.
I ran a few competitions, for books or promotional stuff, and the last an opportunity for the winner to become a character in one of the books.
Shortly afterwards I understood that was a fantastic way to further engage the fan base, and many of my readers are characters in the books, or have family members who appear, often in an historically accurate way.
By way of an example, I wrote a delicate piece on the moral turmoil that would be felt by a USAAF bomber crew on their way to drop an atomic device on an unsuspecting Japanese city.
I sought and received the names of their relatives who had served, and the whole of the fictitious crew comprised men who were once USAAF aircrew and who had served in WW2 or just after.
Whilst I undertook that enterprise for the right reasons, it undoubtedly boosted my popularity and broadened my fan base.
The basic point of this piece is to put over that, for me, interacting with my fans/readers/followers has been a wholly positive and beneficial experience. Indeed, quite a few are now considered friends. They have also occasionally been sounding boards for proposals or resolvers of some deep problems. Specifically, I had issues with a piece of American political writing, which was overcome in a group of my US readers, where we batted out the whys and wherefores. It meant I had to change a few things along the line, but was a wholly positive experience. They also subsequently saw their names in the credits, another way to get people on board.
You will and must do what you feel comfortable with. It’s your choice, and please don’t feel that you have to shy away from such contact, simply because some group or grandee has stated it is not the done thing. Similarly, don’t do it if you feel uncomfortable with the whole thing, simply because it worked for me.
As with all things for us authors, each writer has his or her own standards and needs, and each book has its own style and merits; advice and guidance is not one size fits all.
If you do decide to engage, clearly you will have to decide upon your own limits, and the checks and balances that you will apply, but I can only say that I have found the interaction with those who have read my books and taken the time to become members of my groups and website to be a thoroughly rewarding and positive experience.
I hope this has been of use to you and that it has started a thought process that will ultimately help you.
Chris Coling is a retired firefighter and currently works at the local hospital. A part-time writer, he is presently working on his eighth and last book in an alternate-history series, with other ideas waiting in the wings. He writes for himself in the first instance but also enjoys the fact that his books are now read widely. He resides in England.